Now that we do, I want to start this guide by making it extremely clear that today I use ConvertKit as my choice of email marketing tool (as a blogger).
I strongly believe that they are the best email marketing resource today for bloggers. You can start a free trial today if you want to test them out risk free.
I’ll be the first person to tell you that, however, no single email marketing tool will be the ideal match for everyone.
And it could make more sense for you to start elsewhere depending on your blogging objectives.
It lets us have some more sense before we hit where I live on my blogging trip (to understand why ConvertKit is the best email marketing tool for bloggers where I am today).
Don’t worry — we’ll explore how you can determine which email marketing method is best for you based on the stage you’re at.
Today, my blog reaches an average of more than 400,000 monthly readers and I have 113,000 + email subscribers who are sent to their boxes through my weekly guides for blogger and podcast episodes.
ConvertKit vs AWeber vs MailChimp Best Email Marketing Tool for bloggers Ryan Traffic June 2019 While these numbers are very exciting on the surface, it is important to realize that as more traffic is generated and your blog grows, more subscribers will be collected.
This means that the expense of merely managing your e-mail list inevitably rises over time — but it also means that you know how to money your blog at the same time.
How much does it cost to keep your blog’s email list?
If you just start a blog, you need very low (or even free) costs for email marketing tools.
Let us now break down all the actual cost for each of the email marketing devices.
Price comparison map: AWeber vs Mailchimp ConvertKit vs AWeber vs AWeber vs. Mailchimp This map breaks down the price comparison of ConvertKit vs AWeber in 2020: AWeber vs Mailchimp Cost Comparison Chart (Visual Chart) 2020 (Sources: ConvertKit Cost page, AWeber pricing page, Mailchimp prices page).
Only when you begin to climb above the 5,000 subscriber mark do costs begin to rise substantially. And for good reason, you can monetize your blog to a degree that does not cover your expenses with many subscribers.
The position I’m in for my blog journey today is probably different from where you are … If I had to pay annually, my final bill for ConvertKit was $739.00 for my 113,000 subscribers.
I also pay quarterly, which gives me a discount and reduces my cost to $616.00 per month.
But before your jaw hits absolutely, let’s think about how much I’ve received with ConvertKit in the last few months — because this is one of the bills I’m most excited to pay every month. This is the true equation most relevant when you decide between ConvertKit vs AWeber and Mailchimp to market your account.
The automated email sequences I created in ConvertKit — more later, why only ConvertKit can create a sequence like mine — in just two months (June / July 2019) helped me to produce over $94,372 of passive income from my blog.
And a big share of my blog income comes from a mixture of Bluehost partner fees and sales of my advanced blogging course, designed into Blogs — all of which are closely linked to my ability to provide high-speed automatic e-mail sequences.
Without ConvertKit, I couldn’t implement these automated email sequences in the same clean, usable way.
I gladly pay the price for a high-end email marketing tool with advanced functionality such as ConvertKit, since it helps me generate more revenue than I would otherwise.
But I (obviously) didn’t start my blog and immediately got this momentum. It took me three years to get to the point that I actually got six (annually) numbers from my blog.
This is how my progress in the areas of e-mail marketing tools I have been using over the years looked like: 1–6 months: I used Mailchimp up to < 1,000 users, mainly because it is free of charge for fewer than 2,000 users, 6–18 months: I used AWeber up to ~10,000 subscribers, mainly because it was easy to use and the most important brand back in 2014.
My blog was a side project at the time and I had a small budget. I didn’t know whether I could create something real or not, but using a free tool helped me validate my company without throwing a lot of money in the pot.
And if you’re a new blogger, you should know that you’re not alone to ask where to start using an email marketing tool, particularly when you’re calling ConvertKit vs AWeber vs Mailchimp.
I get a variation from readers almost every week: ConvertKit vs. MailChimp vs. AWeber Best Blogger Email Marketing Tool?
Curious what my email response to Vlado said?
“My advice is to just go for free software as long as you can. Keep in touch with MailChimp and get into your paid plan before you reach 1–2k subscribers — that’s the point I would encourage you to turn to ConvertKit.
Here’s another way to think about it — once your blog earns $29/m, you can start to justify yourself with a ConvertKit subscription. ConvertKit is a much better product with many more features to help you produce more revenue from your email list, however you pay for the service. And you shouldn’t pay for it before, in my opinion, it really makes sense. So it is a little dependent on what your target is on your blog, but finally I recommend that you stick with it free before your blog can safely pay for using a more sophisticated email marketing tool. That’s my opinion on how best to determine between ConvertKit versus AWeber versus Mailchimp.
If you’re new to being one of the 31 million blogger blogger in the world today and your blog doesn’t earn enough to warrant an e-mail marketing tool yet.
Now, let’s take a look at each of our email marketing tools to compare ConvertKit against AWeber versus Mailchimp.
ConvertKit Email Marketing Tool for Bloggers Review, Analysis, Comparison Who is the best ConvertKit tool for?
ConvertKit is the best email marketing tool for bloggers and designers.
This is absolutely important as you get into the nitty gritty of what the tool suite provides and what it focuses on.
If you are a blogger, influencer, YouTuber, or other modern developer, ConvertKit is very well suited for your unique needs — both today and in the future when your blog becomes a real company.
ConvertKit is also subscriber-centric, meaning that you have a specific list of subscribers who have different tags and segments added to individual subscribers to show their habits and how they communicate. This is an extremely important aspect that you can not understate about your company.
Most email marketing tools (such as AWeber and Mailchimp) are list based so that as you grow up, you can ultimately have several different lists in your account, and some subscribers might be members of several lists, which may often cause confusion and even double the amount of email transmissions. This was an significant factor in my decision of moving to ConvertKit.
What do ConvertKit apps have?
I think their advanced visual automations and how well you can tag and segment your subscribers are the biggest selling points of ConvertKit.