Let’s mention email marketing for bloggers. One of the questions I’m asked most often by readers who are new blogging is, “When should I start building my email list?” My answer regarding the question is often today. As a blogger, it’s never too early to start out building your email list.
While there are certainly many various ways to monetize your blog, the potential for generating a meaningful amount of income from your blog grows substantially with the dimensions of your email list. Because the number of readers on your email list grows, so does your ability to recommend or sell them relevant products or services.
Blogging and email marketing are among the foremost effective combinations of regular driving traffic to your content and making money from your blog. It’s a symbiotic relationship that, when done right, pays off success.
In this guide, I’ll help you understand the tools, set the proper goals, create your email marketing strategy, measure your results, and earn extra money by monetizing your list effectively.
How to build an email marketing strategy for your blog in 7 steps
To achieve success together with your blog email marketing, you’ll need a transparent strategy. Here’s mine.
#1: Identify your email marketing goals
Top performers in any field, from sports to business, set goals for themselves to focus their performance and prioritize their time and resources—succeeding in email marketing isn’t any different.
Here are a couple of goals you’ll want to think about for your email marketing efforts:
- Get more subscribers
- Increase engagement
- Grow traffic and increase conversions
#2: Create a strategic plan of action
Now that you’ve determined your goals, you’ll start building your email strategy. This plan doesn’t need to be overly complex or lengthy—think of it as a general outline for a way you’ll create and schedule your content so you’ll stay focused and meet your objectives.
A good email strategy has four main components:
1- Identify your audience.
- All great content starts with having a firm handle on who your audience is.
- Whom are you speaking to?
- What are they interested in?
If you’ve already started your blog, you almost certainly have an honest idea of who your audience is—but counting on the way you’ve captured emails on your blog, your subscriber list may have more narrowed interests.
Separating your audience into different categories, counting on their interests, location, or behaviors will enable you to develop different versions of your content, tailored to every group.
2- Define your content.
Great, you now know exactly who your audience is and what your goals are. Now you’ve got to work out what exactly you’re getting to send them. Additionally, to send your audience your latest blog posts, consider other ways to cash in the email to supply more personalized and focused messages.
Additionally, you’ll create different versions of your content that supported the segments you create. The more segments you’ve got, the more you’ll tailor your content to match your audience.
3- Determine your email cadence.
Most new bloggers send a monthly newsletter, but there are not any hard and fast rules here. you’ll need to experiment to work out exactly what the proper cadence is for your audience—and as you start to publish more content.
It will add up to deliver more emails to your growing list. Some bloggers have found success sending weekly or maybe daily emails to their list, especially if their business revolves heavily around their email lists.
4- Create a schedule.
With your content and cadence firmly in mind, it’s time to line a production schedule to make sure you’re cranking out great emails. Well-structured email marketing content to your email marketing is one of the simplest ways to grow your list.
Your production schedule is going to be unique to you, supported your circumstances and methods. Start by estimating how long it’ll take you to collect ideas, write your content, and style your email or template and check out to develop a sensible schedule you’ll be ready to stick with.
You may even believe writing a couple of email campaigns beforehand and scheduling them in your ESP to offer yourself touch flexibility. Once all of those elements are firmly in situ, the last item left to try is hit send!
It is often a touch nerve-wracking to shoot off your first email, but confine mind that email marketing is all about continuous improvement. Cash in of the analytics your ESP provides to iterate and improve your emails with each send.
#3: Pick your email service provider
Email service providers (ESP) provide bulk emailing services and are critical partners in your email marketing campaigns.
Here are the highest three email service providers for bloggers in 2020:
ESPs like these three above provide a good range of essential services to your email marketing efforts—including tracking, list management, email deliverability, and ensuring your emails are CAN-SPAM compliant.
Besides these basic features, you’ll want to gauge what advanced features will be important for your email marketing campaigns. Which are:
Automation: Drip campaigns, transactional emails, and other sorts of automation can greatly expand your email marketing capabilities and permit you to send the proper messages at precisely the proper time.
Today’s popular ESPs offer the power to both automate and schedule messages beforehand, but ConvertKit is far and away from the leader during this category today.
Templates: While plain-text emails still serve a crucial service, you’re getting to want to send eye-catching emails that look great across all email clients and operating systems.
Coding up HTML emails is notoriously difficult. Flexible templates can assist you in crafting beautiful emails that make your content shine.
Advanced analytics: Understanding just how well your campaigns are performing is an important part of email marketing. Unlike print, radio, or television marketing, email is extremely trackable.
Your ESP should provide you with a spread of analytics in a simple to use dashboard so you’ll constantly improve your email campaigns.
Mobile-friendly: consistent with Hubspot, 46% of emails are opened on mobile devices. Your emails must look good across a spread of screen sizes and operating systems.
ESP should offer tools to both create and test your email designs so you’ll make certain they appear great regardless of what devices they’re being viewed on.
#4: Optimize your blog to urge more email subscribers
You collect email addresses by putting email capture forms on your website. ESPs typically provide an HTML/CSS code snippet you’ll copy and paste into the code of your website or template—and ConvertKit integrates directly with all of the highest WordPress themes.
Where you place your email capture form and what information you collect can greatly impact your results. Additionally, you’ll prefer to use a mixture of locations for optimal effect. Additionally, to placement, you would like to believe what information you’ll request in your form.
The less information you invite, the better it’ll be for people to check-in. While this sounds appealing, you’ll have little or no information about your audience to travel on once you write your content. It makes it harder to focus on them with personalized content and compelling offers.
If you invite too many details, this creates more friction, and you’ll see fewer people signing up for your list. Writing compelling content will be easier, but fewer people will finish the method and join your list. Experiment to seek out a healthy balance that will work best for you.
#5: Increase your email open rates
In addition to the trust and goodwill you’ve built together with your audience, the highest three factors that influence your email open rate are your subject line, sender name/email, and pre-header text.
Here are a couple of best practices and suggestions for improving the effectiveness of each:
- The subject line and keep it shot, sweet
- Don’t use spammy words and include personalization
- Use emojis, be descriptive yet appeal to curiosity
- Use numbers, avoid all caps, and use sender name/email
- Avoid a ‘no-reply’ email address
- Ensure your email address matches your URL
#6: Boost your email clickthrough rates
If people are opening your emails, but you do not see clickthrough, this might signal problems with your email design, content, or the CTA you’re using.
Here are some tried-and-true suggestions you’ll attempt to drive higher clickthrough rates in your email marketing campaigns:
An overly text-heavy, long, or visually unappealing email will keep people from clicking. Focus on making your emails scannable and using eye-catching images to form your emails interesting.
Use responsive email templates (like those included in ConvertKit) to make sure your emails look great on all devices.
When it involves email, whether within the context of messaging your email list or doing smart blogger outreach, brevity is typically the sport’s name. Nobody wants to read an excessively long email, so keep your thoughts concise and organize your thoughts into scannable chunks.
Pay attention to your analytics to make sure your content is resonating together with your readers. Invite feedback from readers and apply their suggestions to write down more compelling content.
Sometimes the matter is just your call-to-action. An unclear or unappealing CTA will be ineffective— specialize in making your CTAs clear, enticing, and easy.
Use large text, buttons, or vibrant colors to draw people in. Additionally, attempt to have just one CTA in your email. Multiple CTAs are going to be confusing to your readers and undermine their effectiveness.
#7: Monetize your email list
Email marketing may be a good way to tell and entertain your audience and build relationships, and nurture leads. you’ll even get great new blog post ideas from taking note of what your readers need to say.
But at the top of the day, you’re getting to got to monetize your list by offering paid products or services. Successful monetization of an email list is merely possible if a relationship has been established and a suitable amount of usage has been delivered.
Pushing offers too hard or timely will only irritate your readers and shrink your subscriber list. Instead, specialize in delivering top quality content regularly—and only weave in offers that are relevant to your readers after trust has been built. It takes time, but a healthy list pays off for years to return.
Email marketing and blogging go together like spread and jelly, complement each other, and significantly help your blogging results. A solid email marketing strategy will help you grow your blog and form real relationships with your readers—ask these blogging pros whom all agree.
In turn, these connections will assist you in cultivating an audience of potential buyers—that are excited about the products and services you’ll offer them.
So, start building your email list today, plan to write incredible content, and see just how powerful email marketing is often.