Every retailer performs hundreds, if not thousands, of small tasks that take between two and five minutes every day. Individually, they never seem to be a big waste of time. Yet they devour productivity and stunt growth together. Research advises that, rather than concentrating on incremental progress, concentrate on changes that will radically change the way the company operates.
Ecommerce automation is about giving your people and yourself the most important thing you can do: time. More than that, it allows the employees to engage in high-quality work in our current climate: retraining workers on new management systems, crisis communications, negotiating new agreements with vendors, solving Industry issues, innovation, sales and marketing, and product iteration.
Thousands of online retailers have put e-commerce automation to work with Shopify Plus. Perhaps more remarkable are the hard figures behind these companies: 1.1 billion workflows — decisions unloaded — each replacing a method that used to be manually managed. For fact, that’s 9.2 million hours of time saved (or more than 1,000 years).
In this article, we’ll find out how eCommerce Automation will save you time to streamline costs and concentrate your energy on what matters.
What’s the automation of ecommerce?
Examples of e-commerce automation How do you automate your e-commerce operation?
Who’s the time you save with eCommerce Automation?
What’s the automation of ecommerce?
Ecommerce Automation is a program designed to transform tasks, processes, or campaigns within your company to automations that intelligently perform exactly when needed. It’s how companies can do more of what they’ve got.
The question is simple: as market scales add up to demands, uncertainty, and repetition. Systems that used to operate are becoming increasingly unreliable and disintegrating. To response, businesses resort to time-consuming workarounds — time that could be spent on what’s important is traded for time spent on what’s urgent, even when it’s just pressing the buttons.
Or the businesses are turning to new hires. Sadly, people don’t have a scale. But this doesn’t diminish people’s value — if anything, it strengthens it. People, especially their time and energy, are your most powerful resource.
Examples of ecommerce automations Ecommerce automations may take a number of forms, such as segmentation and marketing tagging, standardizing visual merchandising, streamlining monitoring and reporting, and preventing high-risk orders. For every workflow, the goal is the same: to simplify tasks.
Below are some examples of reduced manual tasks: Fulfillment: when an item is ready to be picked up in store, send an email or SMS or Facebook message to the customer Inventory level: unpublish out-of-stock items and send a Slack message or email to the marketing department so that they can pause advertisement Good American used Flow to automatically tag goods to be displayed as OUT OF STOC.
“It’s an extra motivation or motivation to purchase when customers see us running low on a commodity,” says Mehmet Dokumcu, Good American Executive Vice President for Digital and Commerce. “When we’re out of stock, it also offers consumers an incentive to sign up to be alerted when the product is back in stock, which helps in potential sales that we would otherwise skip.” Best sellers: Re-add out-of-stock products to the online store when they’re back in stock Customer loyalty: Automatically flag high-value customers for segmentation and alert Customer Service to send out customized customer loyalty. Warn staff to give customers credit stores to spend on their next purchase or refund Customer preferences: Display and hide payment options relative to customer requirements such as order history, location, and app Channel preferences: Recognize, tag, and classify customers who buy from different distribution channels, such as Amazon, Facebook, Pinterest, and more Scheduled distribution: price changes and promotions Rollout and rollback of all theme changes for seasonal promotions or product drops Home goods retailer Scandis developed seven active workflows across three separate storefronts, including one to track commissions from their in-store associates at 32 brick-and-mortar locations.
Flows to: Automate Employee Discounts Manage their inventory and reorder processes Optimize their refund reports saving them hundreds of hours per year Unpublish and publish items due to demand, warehouse movements and returns The possibilities are infinite.
Why can you automate your e-commerce operation?
The design of your own in-house systems or the development of your own interfaces between your platform and software requires a lot of work. Shopify Flow is an out-of-the-box solution that you can use to create automatic workflows through your online store and apps.
Start automation with easy-to-use templates in seconds. Shopify Flow follows the source, state, and action logic generated by an easy-to-use visual builder. Workflows can be designed and deployed in minutes, or you can use pre-made workflow templates, all without writing a single line of code.
Shopify Flow can also be combined with several other tools listed below: Automation tools that integrate with Shopify Flow Shopify Scripts that add automatic discounts, related payment options, different delivery options and change prices in specific areas to create a tailored checkout experience for each customer.
Launchpad for arranging, preloading and tracking activities such as big promotional promotions, product launches and seasonal celebrations.
Apps that connect to Shopify Flow to increase sales Back In stock that can be used to alert your customers when a product is available Growave notifies your customer when an item on their wishlist is on sale Apps that connect to Shopify Flow to boost customer experience Scribeless that sends a “handwritten message” when the customer places a second order Slack that can alert y.
Ecommerce automation works better when integrated functions and divisions within an enterprise are embraced. Just note, this is far from a comprehensive picture. The following examples reflect a small sample of the automations you can create with Flow.
Operations managers Ecommerce operations can use automation for a wide variety of inventory, distribution and product-related workflows. To standardize visual merchandising and make discoverability simpler, items can be automatically labelled and added to collections on the basis of their brand, SKU, or form.
When stock is small, Flow will give you notifications or use it to email the supplier to reorder. In a similar way, out-of-stock or discontinued products will immediately be taken down and only republished until the product arrives.
Customer service Flow lets you tag customers based on conditions like order value, and acquisition path. Besides simply building channels for promotions and retention, customer support may be immediately informed over Slack or email to reach out with a customized thank you message or loyalty program invitation.
Likewise, when an item is returned, the customer service may be asked to follow up on any contact channel the customer has used for the last time — email, social, Messenger, or phone.
Fraud mitigation Flow can be used to improve the current risk analysis of Shopify Plus to safeguard order fulfillment. When high-risk orders are already identified — through an IP address search, an AVS (Address Verification System) or Shopify’s own database — they are automatically stopped or flagged for examination.
In addition, ecommerce automation can then be programmed to alert your own security or fraud detection experts on a hands-on basis, potentially saving you thousands of dollars in chargebacks and missed sales.
Marketing and advertising When new items are introduced to a website, marketing departments may be informed, forwarded product information, and encouraged to start advertising. Marketing teams can also be alerted when there is a low inventory of particular items to interrupt advertising and maximize ad spending.
Scheduling product adjustments in advance would allow marketing departments to better manage promotions and the mistakes and downtime for the rest of the team. Best of all, consumers can be labeled at checkout on the basis of a broad variety of requirements for personalized marketing.
Project For retailers specializing in personalized products, order requirements may be submitted directly to the design team’s workflow, removing the need for designers to send reports or conduct unnecessary administrative work.
Designers themselves can use Flow to exploit a host of marketing tactics—”back-in-stock “banners, overlays, and action-oriented visual prompts such as” buy now — limited quantity remaining “— all of which are released and unpublished automatically on the basis of the theme-referenced tags. Web creation In addition to operations managers and security, developers can potentially benefit most from auto management.